Have you heard that when customers are satisfied with their shopping experience, their spending goes up by nearly 40 percent! People tracking (footfall) is an essential factor in providing insight and understanding the elements that contribute to this positive experience for shoppers. Variables like the efficacy of promotions as well as staffing solutions, and optimization of physical stores all impact the experience of customers. Making these findings into practical and useful actions can aid in improving your store’s performance as well as increase profit. The use of a reliable and reliable system to count people is standard practice in the retail sector, so it’s crucial to not be out of the game!
The Benefits of Footfall Data for Retailers
The advantages of data on footfall for retailers can be broken into 4 major specific areas of interest:
The optimal staff allocation
People counting systems can help you to improve the planning of your staff and daily tasks by determining the right quantity of employees to be available to customers and provide exceptional customer service. There is an effective relationship between improving customer service and increasing sales. Retailers will gain insight regarding the staffing requirements needed during the holiday season and the efficiency of your staff during peak and non-peak hours and being able to formulate and comprehend accurate forecasts. Additionally information, it will help improve the financial structures that ultimately improve the profits of the retailer.
Sales Conversion
Retail people counting systems can help retailers to assess their capacity to increase profits and sales. Analyzing revenue isn’t a sufficient method to evaluate this. Examining the ratio of traffic to the amount of sales is a more efficient and reliable method. This will show that shops that offer the best customer experience will have a better conversion rate. The missed opportunities are made more visible and also able to evaluate the performance of different retail stores. Data on the customer’s traffic patterns can allow to examine the ways that consumers shop and determine reliable sales figures during various time frames within each of the retail store.
Marketing Campaigns Performance
Footfall data can be used to assess and quantify the effect that marketing strategies make. By analyzing this data, you are able to analyze factors like the frequency of new and regular customers and whether the the target people are attending or not, the ROI, conversation rate and so on. In the end, it will help you , as a retailer, improve your budgeting decisions in the process of designing future marketing campaigns.
Understanding Customer Behaviour
To differentiate yourself from the rest, implementing footfall analysis to your business can provide insights into various aspects such as the amount of time that customers spend in the store, the popular routes used by customers in the store, the optimizing product placement, wait time and other. Making these insights into useful reports will allow you to understand and enhance the performance of your store.
What is the best way to count your retail store?
We utilize a variety people counting devices for counting at your retail store. This could be at your store’s retail area, at the entry point, or even in your shopping center or any other commercial area. After we’ve talked about your requirements and desires and requirements, we adopt a non-technological approach to assist you in understanding what’s happening in your area. We are the only ones who understand that every place is unique and requires a unique approach and the right device (suited to the particular area/height of the situation).
