When it comes to advertising the services of your Estate Agency with Google Adwords and other search engines, unless you have a digital background it’s easy to get overwhelmed by all the abbreviations that are often employed.
With all the CTRs, BRs, and the PPCs being frequently tossed around the boardroom, we can understand the reason why some estate agents abandon their marketing strategies.
Although some of the marketing terms may appear intimidating and invasive however, they don’t really bite more than you imagine they might. In addition, they are crucial to having an effective online presence. The greater your visibility and the more people you can be before and the higher your profit margin. It’s as easy as it gets. We do not expect to transform the reader into a tech expert, but we do wish to provide some understanding of what certain of these terms refer to: specifically those that refer to PPC as well as Google Adwords.
What exactly is Paid Search?
As it appears on the label, PPC stands for pay-per-click. There are also terms like “paid search”, “sponsored hyperlinks’, or ‘sponsored advertisements’, but in simple English they all mean the identical concept. They’re a kind of marketing that puts your site in the top position of the heap over the competition. you earn money each when someone clicks your hyperlink. It’s a way to get at the top of Google through buying visits instead of “earning” these page positions and organic visits.
What are the reasons to consider Google Adwords for your estate agency?
1. Big returns
Like most business-related activities it is beneficial to invest in the accumulation of wealth. In the case of PPC this return can be significant. In the case of a typical good business that pays PS1.50 per click, and they will then sell PS300. When compared to your property business or estate agent What is one new client worth to you? A significant amount of change, we’re certain you’ll think so too.
2. Flexible
It will take several months to begin getting a return on investment. Brochures will only be able to be able to reach potential customers as quickly and up to the point that you can distribute them. It’s not meant to be discredited as an effective method of marketing however, to enhance your other methods of marketing, PPC is a great alternative. It can be turned off and on whenever you’d like and decide on your budget. You are able to pick and decide which words you’re going to target also. Therefore, if you want to increase sales, improve managing your properties, or even start an entirely new avenue you are free to pursue this.
3. You’re positioned at your customer’s fingertips
By placing yourself on the top of the Google indexes, you position yourself in a prime position. Your target audience will notice you as an advantage over your competition and when they need your services. In fact, 50% of people are likely to click on top four ads that are paid. Are you in a business that you’re willing to risk missing?
Based on your market and your goals for marketing We are able to assist you. We will analyze your objectives for your business and design a targeted strategy to reach your desired target audience. We will be with you every step of the way, performing regular monitoring to make sure the estate agents Google Ads campaigns are working in the way they are supposed to.
