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Video Marketing Boosts Conversions and Sales

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We have recently released an infographic about the power of video and how it will evolve. The future is already come. It has been a complete digital revolution for marketing. According to Wyzowl data 63% of companies have begun making use of video content marketing. From that 82% of companies believe that the use of video is an integral element of their marketing strategy. The growth of video is rapid and is likely to hit new heights faster than we imagine. This is due to 83% of companies believe that video marketing will bring the best return on investment.

Absolutely, video marketing is one of the most recent tools for promotion. It is possible that you have doubts. Does it make sense considering using videos to advertising your business? Are you able to develop and utilize videos in your marketing?

The answer is straightforward The answer is yes, it’s worthwhile. It’s not just because everyone else is doing it, but because video is among the most flexible and profitable marketing tools available on the internet. Here are eight reasons you should be using video marketing now.

1. Video Increases Sales and Conversions

The first thing to do is. Videos can help you earn substantial cash. The addition of a video about your product to your website’s landing pages could boost conversion rates by as much as 80 percent. Furthermore, the Treepodia staff has taken the time to make certain that the video is effective regardless of the niche where you’ll be using it.

Video content can lead directly to sales. Research shows the 74% customers who watched an explainer video on the product or service later purchased it. So better start crafting your exciting product videos now!

If you consider the power of video isn’t all that remarkable. Since vision is the most predominant sense. The majority of information that is transmitted to our brains is visual. Therefore, if pictures already enhance engagement dramatically, just imagine what images that move can do to your company.

2. Video Shows Amazing ROI

To make you more exuberant In fact, 83% of companies claim that video offers a high ROI. While video production isn’t the most cost-effective or simple job, it will pay off hugely. Additionally, online editing tools are continually getting better and cheaper. Your smartphone is able to produce decent-quality videos already.

The good news is the fact that videos do not need to be flawless. It’s what you put in them that matters! The latest research indicates that people are most likely to be turned off by videos that do not explain what the service or product is sufficiently. Design and quality issues and low quality weren’t as important. It’s safe to say that video is akin to pizza. Even when it’s bad but it’s still pretty great!

3. Video Builds Trust

Trust is the foundation for sales and conversion. Building trust must be the sole goal. The whole idea of content marketing relies on trust and establishing long-lasting relationships. Don’t sell and let people find you with informative and helpful information.

Video is a great medium for all kinds of things. Video content can inspire us and create emotions. If we are talking about individuals who are considered to be elite in the crowd YouTubers have emerged as the most influential social media persona to advertise your company’s image. If you’re committed to content marketing and video, then you should be serious about video as well.

Promo videos can help build confidence as well. There are some consumers who remain cautious about purchasing products or services online due to fear of fraud and swindling. Effective marketing videos show your products in a more conversational way. It creates a sense an individual approach. That’s why 57% of people report that they felt more confidence when they purchase on the internet.

4. Google loves videos

Videos can help you improve the amount of time users on your website. So, more exposure increases trust and shows search engines that your website is well-written and has quality content. Moovly provides us with staggering statistics that show you are three times more likely to to show first on Google when you have videos embedded on your site. Since Google has now taken over YouTube it has led to an exponential increase in how many videos affect the rank of your website on search engines.

You must optimise your video on Youtube to be SEO friendly. Create intriguing title and description. Include a link to your site, products and services. Provide potential customers with the means to make the next step. Explore the world of interactive video to motivate them to take action.

5. Video appeals to mobile users

Mobile and video are synonymous. 90% of users view videos on their mobiles. In the quarter ended Q3 2013, video views on mobile have increased to over 300 percent. YouTube reports that the number of mobile users watching videos is increasing by 100 percent every year. Since many people prefer to stream videos while on the move, while the volume of mobile users is increasing so your audience for videos is growing and getting larger.

Furthermore, Google tells us that smartphone users are twice as likely as people who watch TV as well as 1.4 time more likely than users of desktops to experience the sense of a personal connection to brands that display videos or advertisements on their smartphones.

The rise of mobile video implies that brands must be aware of the unique experience users have with their phones. For instance, they should offer consumers a more diverse selection of the videos they watch.

6. Video Marketing Can Help Explain Everything

Are you planning to launch a new item or service? Create a video to demonstrate how it functions. The majority of customers claim to have seen an explainer video to gain more information about a service or product. This is the reason the majority of businesses that utilize video marketing say they had an explainer video embedded on their homepage. Of those 83% reported that their explainer video on their homepage proved to be effective.

Do you need to explain a complicated idea? Make animated videos. Animation can bring ideas to life in a way that neither written text, or any live footage could. Furthermore, boring, monotonous talking heads are no longer enough to cut through the noise. Animated video is a great mixture of nostalgia, entertainment and simple. They are also very effective.

7. Video Enthralls Even the Most Lazy Buyers

Video content is an excellent way to learn and also simple to consume. Our lives are too hectic to be able to sit down and look over lengthy descriptions of products or go into detail about the details of services. Customers today want to experience the product live. Video is among the main driving factors of making use of video in your marketing.

Video marketing has the potential to capture an enormous audience and works on multiple levels. Even the most lazy of people. Be sure to target not just at the eyes, but as well at the ears your prospective client. Your competitive advantage gets double power!

8. Video Encourages Social Sharing

In the 8th Annual Social Media Marketing Industry Report Michael Stelzner stated that 60 percent of social marketers who used videos in 2015 and 73% of all respondents had plans to use the medium in 2016. It was true.

Social media platforms are also encouraging video content by using their latest features. Facebook has launched 3600 video as well as Live Video as well as Lifestage (A Video-Centric Application for Teenagers). Instagram has introduced 60-second videos and Instagram Stories. Twitter is home to Periscope. Additionally, YouTube ranks second as the most popular social media platform around the globe.

In the social media world video marketers need to keep in mind that people are sharing emotions rather than facts. 76 percent of users would be willing to share a branded video with their friends if they thought it was enjoyable. So create fun entertaining videos to encourage social shares. They may not be the best ROI, however, social shares can boost the number of visitors to your website and you can then take the traffic from there.