In 2024, video will comprise 82% of web traffic. If your company hasn’t yet started making use of videos, it could be due to the fact that you don’t grasp the advantages that video advertising can bring to your business.
No matter if you’re using professional videos for marketing or simply making simple videos to share on your social channels, folks are awed by videos. Because people are drawn to videos and aren’t required to be a genius in order to make them watch it.
Video’s value is gaining prominence for medium, small and large-sized businesses alike. It is important not to be out of the game. Read this article to get more information about how to use video to promote your business.
Discover the Top Benefits from Video Marketing
The reason why most businesses don’t have video as part of their plans is due to the inability to comprehend. If you don’t know the significance of a plan and the benefits of it, you’re not likely to explore it. After reading about the advantages below I’m sure that you’ll feel inspired to consider videos as a way to improve your company’s marketing.
1: Grab Attention
If you’re looking to get the attention of your customers, video is the method to go about it. Research shows that businesses with videos of their products will be able to sell more. In actual fact, people have a 144% higher likelihood buy a product if there’s a video about the product.
Imagine the investment one-time creating a video that will serve you for many years to come.
They’re not the only kind of video that catches the eye. You can also create humorous videos in your area to get them to become viral. You can also create an unintentional benefit video for posting to social networks.
Based on the products or offerings, there’s ways to draw attention to your business that you could choose to use.
2: Let People Learn to Get to Know You
Using a videographer Essex is an excellent method to let people see behind the scenes so that they can meet your company and you. Don’t be adamant that you need to make an “about me” video to make people aware about you and your company.
Making instructional videos as well as other useful content can be a great way for you to “let the world in” about who you really are. How you present the information, your words and actions in videos will allow people to connect with your personality. Do not worry about whether people will to take you seriously since those who are right for you will stick.
3: Builds Trust
When people know the person you are and what you’re about it builds trust. Being able to demonstrate that you are aware of the things you’re doing is another way of getting people to select you over another firm.
If you’re conducting business on the internet, videos are much more crucial. The public doesn’t want to get fooled and video provides people another reason to be confident in your business and you.
4. Builds Authority
To build authority, you should create quality videos that demonstrate your expertise. You can hire an experienced freelance photographer to create the most professional video. Quality of the video is important in order to create the right impression.
When people discover that you’ve got many videos and are consistently posting relevant content, you’ll soon begin to establish yourself as the authority on the subject. Once you’ve established your reputation through your own online video there will be other opportunities be available for sharing. You could even be invited to podcasts, TV spots, and much more.
5: Helps to Explain Things Simple
If you’re able to write hundreds of pages to explain the way to accomplish something, you can simplify the process by creating an explanation video. Explainer videos are going assist people through the process far more quickly than just text.
It is also possible to create content to helps people with video and text. Many businesses have had tremendous results by making a video and then transcribing the video for users who would like to follow along. This is particularly helpful for instructional videos.
Explaining via text can get long and boring. Make small videos so that viewers can take in a complete step in a single video. Combining them in a playlist makes it easier to find them and people are likely to save your playlist to watch later.
6: Boost Sales
Like we mentioned in the earlier grab attention section, videos increase the chance that customers are likely to purchase. If you’re planning to bring visitors to your website you need to make sure that you make the most of them.
Video will not only grab attention, but it also helps customers make the right choice and increase your sales with things like greater reaching and higher conversion rates.
7: More Sharing
If you browse through your feed on social media there will be several different videos. No matter what the subject is – an adorable cat video or an exciting new gadget, there are videos. The creator of the video wanted to attract the attention of people, and if you examine the amount of shares, you’ll find hundreds of thousands.
People don’t hesitate about sharing videos that make people laugh, think or even be moved. Make a compelling video and you might find it is viewed by millions. One viral video can do a lot for your business.
Engaging a professional who can assist you in putting the perfect video together can increase the chances that your content will be able to be shared via social media.
8: Conversions Increased
Knowing how to use video can help you improve your conversion rate simply by putting a video on your page. If you run an A/B split test of your sales page to determine which one is most effective at converting visitors you’ll notice it’s the one with a video on it. Even if no one watches the video, it can assist you in converting them.
Websites are viewed as more trustworthy by those with videos. Video can make people feel more convinced of the credibility of the site and the people who run it.
