A YouTube playlist can’t replace the impending Netflix queue, but it can offer its own iteration of streaming channels that are worth watching. The majority of fashion-related content found on YouTube is duplicate of another. The tried and true trends circulate around in a circle. Every YouTuber is an influencer and each other video, an offer from the powerful sponsors. In this pool of content to hold one’s attention is a marker of distinguished.
The very idea of fashion changed in the throes of the pandemic. With sweatpants taking over our wardrobes, and a majority of labels are preparing to launch collections that are not seasonal and the otherwise insignificant discussions about sustainability, slow fashion and artistic expression experienced an enlightened revival. Think about, for instance, the visit to NFTs by luxury maisons or the symbolic Balenciaga display at the Paris Fashion week that braved a stance of solidarity for Ukraine. Fashion in a post pandemic environment as a topic goes above and over.
Today’s consumers are engrossed in the processes that their clothes undergo. Repurposed textiles, thrifted pieces and reclaimed vintage pieces are the latest trendsetters. Vlogs that explore the fashion journey of a designer discussions about fashion shows or BTS of the runway line-up and stylist’s daily life are modern day content creators.
So here are six such YouTube fashion channels that will inspire an entirely new generation of fashion-related content.
Justine Leconte
Justine Leconte is an independent French fashion designer. She lives in Berlin and runs her eponymous label as a small-scale business. Her YouTube channel , which has 937K subscribers serves as a repository of everything fashion related from a designer’s viewpoint. A strong advocate for sustainable practices, Justine has documented the creation of a collection from a simple idea to the manufacturing and marketing of the production. She often posts mood boards, sketches fashion reviews, style suggestions and historical insight on fashion and fashion related trivia. We’re quick to believe her suggestions because she knows her way around fabrics and outfits.
Haute Le Mode
Produced and hosted and hosted by Luke Meagher, Haute Le Mode is a fun fashion channel that simplifies the nuances of the fashion world for those who aren’t familiar with it. With his light witted humour and wit, Luke gives in-depth reviews of the top brands, fashion shows and historic snippets of designer’s work and shows during fashion week. Enjoying an enviable following which includes 673K members. Haute Le Mode is popular with industry insiders and frequently collaborates with labels on reviews and other features.
The Fashion Archives
The show is hosted by former journalist for fashion Odunayo Ojo, The Fashion Archives stands in the spirit of its name. The channel covers everything from Runway critiques to red-carpet style breakdown, Ojo investigates the trends of the season and offers his share of fashion predictions for his audience. With a fan base of more than 89K viewers, the channel has become an expansive space that offers video blogs, interviews and even political debate that often intertwined itself with fashion. Switch on the Fashion Archive livestream during couture week to watch Ojo’s perspective on the show when he addresses your questions via chat.
Hailey Bieber
It’s not often that people get direct insights into the private life of a celeb. Fashion favourite and megastar Hailey Bieber takes us straight to the top of her glamorous lifestyle through her YouTube channel with a following of 1.54M users. From her own tips for styling fashion experiences, runway experiences, skin care ideas , and discussions with other stylists, stars, and designers, subscribe her to YouTube to see all information about her BTS about this inspiring video.
Bliss Foster
Bliss Foster meditates on the story and art that create this world. Four years of blogging and 140K subscribers high in the ranks The YouTube Channel captures the essence of design thinking. Sojourns to galleries, museums and exhibits are recorded with an in-depth understanding of the inspiration of the label’s founder and the history. It’s a channel that could alter the way you view the field.
Alyssa Beltempo
A freelance fashion stylist and blogger, Alyssa Beltempo runs her YouTube channel with the aim to spread the message of sustainability. The playlist “Shop your Closet” is her method of choice “to overcome closet envy with no shopping.” She re-discovers old pieces of her wardrobe and transforms them into modern looks, thrifts vintage pieces, vegan leather , and advocates a slow and thoughtful approach to fashion. With over 170K subscribers, Alyssa speaks about the principles behind minimalism, tips on building an outfit that is compact and how to achieve a seasonless, timeless style.
