Over the past decade the popularity of e-commerce and shopping online has seen an explosion in popularity.
In particular, now that COVID-19 is affecting the entire globe, e-commerce has been an essential aspect and, in many cases, the only option for businesses to survive in these uncertain times.
Brick and mortar shops have rapidly become the consumer’s least preferred option for shopping, particularly when there are additional risks.
You might think that the many customs crafted by an old-fashioned shopping process will be abandoned but with the rapid growth of online world packaging remains essential to an online shopping journey.
Although brick and mortar shops allow businesses to display their products and packaging in-person but e-commerce and shipping give businesses the chance to display their brand and products by displaying their products on their packaging.
This is basically customers an enjoyable shopping experience at the convenience of their own homes.
A single of the crucial elements of the user experience importance placed on marketing.
This benefits not only customers but it also benefits the manufacturer as well. The fact that you have a product available for sale is only one part of the task, you must also differentiate yourself from the rest and show it is your best option – which is usually emphasised and promoted by packaging.
Although it might seem that the custom packaging of your choice is akin to the storefront, having customized packaging that is branded is just as important, if not more crucial in relation to online shopping and e-commerce.
The branding of your company as well as protecting your product and attracting the attention consumers are only a few examples of how packaging can benefit the product it is containing.
The rise of e-commerce will be a major factor particularly in 2023, here’s 8 ways to make custom packaging beneficial for your products today.
Guard Your Products
Another example of how packaging enhances your product is the security of the product. Packaging’s primary purpose is to secure and hold the product within, making sure that it is safe throughout the chain of logistics from the manufacturer before getting to the consumer.
While there are numerous pre-designed packaging options available but they’ll rarely or never, precisely meet the requirements of your product. The custom-designed packaging is an important advantage. It is specially designed to fit your product precisely.
A box made by a third party that isn’t of the same dimensions as your item could result in a great deal of damage in shipping, which could result in dissatisfied customers who may never buy from you once more.
A box specially designed to store your item, all fragile contents inside are protected throughout delivery and shipping. Products that are happy will lead to satisfied customers.
Be sure to protect your customers
While the primary goal of packaging is to ensure your product is safe but it’s equally crucial to ensure that your customers are secure.
When you ship or transport food items, making sure you display important information about the product, such as the when it is best to consume, the ingredients as well as allergens and nutritional value on your packaging is standard procedure.
In addition, for non-food items it’s just as crucial to include the ingredients of your product and any harmful or toxic ingredients that your product could comprise, to ensure that the product is taken care of.
If your product is made up of harmful or toxic ingredients the listing of these ingredients could appear as if it could harm your brand’s image.
However, keeping your product safe and complete transparency about your product can help build an enduring customer base who fully is confident in your brand’s security.
The mention of any possible dangers related to your product will help your brand to avoid hurting new customers, and also developing a negative reputation for your brand.
Increase Brand Recognition
The most famous illustration of how packaging enhances your product , which is brand recognition. The packaging that is used to carry products is one of the simplest and most efficient method to showcase your brand name and utilize it as a means of advertising and establishing brand credibility.
You can not only provide relevant information about your product, but you may also provide information about your company or message as well as other products that you sell.
Customized packaging that showcases your your brand’s distinct style and message is among the most effective strategies to distinguish yourself from competitors and ensure your name is remembered by of customers.
There are a lot of competition therefore you require a custom packaging created to showcase your brand. Customized packaging lets you have complete control over your brand’s image directly to the person you want to reach.
With social media taking on increasing importance in the creation of your brand’s image making sure you have a unique and appealing packaging is a great way to get your brand noticed via platforms like Instagram.
Particularly for new customers packaging is often the first impression people be presented with about your company. The more distinctive your packaging is and the more likely that prospective customers will upload an unboxing of your product that starts with the packaging.
Captivating the Consumer’s Attention
From a perspective of marketing Custom packaging is among the most important aspects of capturing consumers their interest. Customizing your packaging to the needs of the value of your product automatically makes your brand and your product a greater level of credibility.
Packaging is usually the first thing prospective customers see. So making sure your packaging is designed to create a positive impression is crucial in attracting new customers.
When making the purchase decision, shoppers typically make their choices solely based on the packaging. A study conducted nationwide by Paper and Packaging Board and IPSOS in 2018 revealed that 7 out of 10 people agreed that the packaging design affects their purchase choice.
A clear visual representation of your brand’s image and products is the foundation of successful marketing. The use of attractive designs for your packaging will help make your company stand out the crowd.
While having a high-quality and reliable product is vital for the success of a brand, packaging can be the final step towards improving your brand’s image and credibility as a business.
With a myriad of brands and products available to customers avail, especially with COVID-19 as well as the e-commerce marketplace growing exponentially, choices are virtually infinite. If potential buyers are searching for their dull brown box in the common mail room of their office Your product will stand out and leave a lasting impression on them.
You are not only making the process of ordering/picking up simple and easy to use however, you are also creating a potential client as well as a loyal customers without the hassle and commotion of bricks and mortar.
A Memorable Experience
Digital marketing is quickly becoming the most efficient and popular marketing method. Social media has evolved into an essential platform for companies to market the products or services they offer. The most effective method to use this platform successfully is via the consumer.
What is this all about? The videos of boxes have gained popularity through Instagram Stories. Customers, specifically those deemed as influencers on Instagram, upload videos showing their new items they have bought.
Smaller Instagram influencers are more likely to publish more authentic content. This is where the experience of the customer plays a role in relation to packaging.
If the packaging is distinct, extravagant and/or unique features, the customers will be more likely to record their reaction in real-time by unboxing. This not only documents and promotes the actual customer experience, but it also permits you to keep track of any modifications to the packaging or design of the product you’d like to implement in the near future.
The customer experience has rapidly become a major concern on platforms like Instagram and, soon, Tik Tok. Since it’s nearly impossible to show how the product feels or smells the way it does, customized packaging has become the primary method of communication for companies.
Making memorable and distinctive packaging that enhances the customer experience is sure to ensure that your company’s name makes an impression not just on the consumer, but also any potential customers who are watching these unboxing experiences. This is how customized packaging helps your products and your brand the most.
Bottom line that improved packaging leads to an improved customer experience.
Blending Functionality and Practicality
A custom-designed packaging that is practical and practical is the perfect two-in-one to make your product make an impression on your customers.
An excellent illustration of packaging that is practical and functional is recyclable packaging. This is especially true in the fashion and food industries.
The food industry has witnessed an enormous change in the way food is packaged in sealed packaging that is resealable to ensure shelf freshness, quality and freshness. With such features the customers are much more likely to purchase products that come in this type of packaging because of its usefulness and convenience. The resealable packaging eliminates the requirement to consume all the food items in the package.
Customers do not want to purchase a specific product. Thus, resealable packages have given a sense of independence and ease for consumers.
In addition, resealable containers have been a huge benefit to the fashion industry, particularly the only choice for consumers is shopping online, without regard to fit or fashion.
Resealable packaging allows online stores to accept returns, and also gives customers the option of ordering different sizes and styles to test from the comfort at home.
Innovative packaging that eliminates the problems that your competitors face, and allows the product you offer to be noticed and get the attention it deserves.
A Greener Product
Consumers are becoming more conscious of their environmental impact with regard to their carbon footprint as well as the way they lead their lives. So, environmentally friendly solutions to packaging are essential for the growth of your business.
A recent study from the EPA indicates a nearly 100% rise in the amount of packaging being recycled in the last 20 years. Due to this, eco-friendly packaging has been gaining a lot of acceptance.
With the increasing popularity of the ethical shopper eco-friendly packaging has been proven to be more profitable for companies. According to Monkey’s Survey Monkey 1 in three consumers prefer green alternatives and 35% are willing to buy the most expensive item in case it’s environmentally friendly than alternatives that are less expensive.
With more funding and research being devoted to eco-friendly packaging solutions less materials are employed to develop and create these items. It’s not just advantageous to the environment however, it is also beneficial to the consumer and the business too.
With less material being employed, it is anticipated that environmentally friendly packaging is going to soon become the most cost-effective method to store your goods. Even though we need to work on it before it becomes cost-effective, we are on the path. With brands that appeal to a wide range of customers, the green packaging option should be seriously taken into consideration.
Simply put, the more environmentally friendly your product or packaging is and is, the more noticeable and admired your product will appear in the mind of loyal customers as prospective customers.
We’ve looked into how packaging can benefit the product it is packed with and how brands are positively impacted by customized packaging.
Packaging is a crucial element of branding. It is a key element in creating credibility, sustainability, and an enduring customer base. Packaging, particularly during these difficult times, is essential for a buyer’s experience. Packaging is more than an item, it is the secrets of branding and the success of a business.
Lower Your Shipping Costs
It’s surprising that custom packaging can be cheaper as compared to pre-designed packaging.
Another aspect that’s not as evident when you’re considering going with customized packaging, is the fact that this may result in saving your company a significant amount of cost for shipping. This is particularly true if you are shipping an extremely small or light product.
As mentioned previously, when using the standard packaging that is pre-made You will not find a container that is in line with the product. Due to this, you’ll be paying for the weight of any unnecessary packaging.
A custom-designed package to your product, you’ll not have any additional weight added to your package, which will save the cost of shipping.
Although the postage and delivery cost might not seem as much for a single parcel, as a company you’ll be sending goods frequently and will save you a substantial amount over the long term.
